Media Production and Creative Direction

“One time” - Lioness ft Willy Monfret (Official Music Video)

Music Video Overview

The music video begins with the lioness, a symbolic figure of strength and vulnerability, wandering alone in an expansive desert. This barren landscape represents her internal state—lost in a sea of thoughts, reflecting on a love that once consumed her. Her mind drifts back to that magical moment when she first met her lover, an experience that filled her with the exhilarating rush of infatuation. As the sun sets, a surreal and dreamy atmosphere sets in, with dancers embodying her emotional journey. They weave through the sands, their movements capturing the wild euphoria of falling in love—lighthearted, electric, and full of anticipation. The music swells as the rhythm mirrors the heartbeat of a young lover, each dancer expressing joy, passion, and the pure bliss of being swept away in someone else’s presence.

As the music builds, the lioness’s journey takes her on a visual path back to the place where her love story began. The desert gives way to a more vibrant and colorful landscape, a metaphysical shift that mirrors her emotional return to the connection she once had. She finally arrives at the spot where she first met her lover, and the tension of longing is released in their reunion. They embrace in a powerful, intimate moment, surrounded by a sea of dancers who embody the feelings of fulfillment, desire, and resolution. The lioness’s internal world is reflected in this reunion, closing the loop on a love that defined a chapter in her life. The video concludes with the couple standing together, stronger and more certain of their connection, as the world around them shifts back into peace and stillness, signifying the grounding effect of true love.

Creative Direction

Media Production