Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes. Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family.

Creating a beautiful story that evolves throughout the day from sunrise to evening stillness and sunset. Driving with the windows open to arriving home. Giving a warm nostalgic mood to waking up in the morning with the heartwarming sounds of birds chirping crickets and the cool morning breeze in the mountains. Waking up with a hot steaming cup of coffee you can almost smell it. Driving through the beautiful wine farms, car windows open for an adventurous ride through the valleys and the rustic farm road. Stopping at the local deli, picking up flowers from the store, and having a picnic with the family. Riding horses for the wild experience to parks where dogs jump and play.