Ferrari – The Ola Agency

Brand Community Marketing

Ferrari

Brand overview

Ferrari Central Europe sought to boost its online presence during the Passion Ferrari event by capturing and sharing the event’s excitement in real time on social media.

Approach: The Ola Agency executed a strategy focused brand community marketing with live engagement and high-quality visuals.

Execution:
Imagery and Video Capture: Used professional equipment to capture high-quality photos and videos of key moments.
Live Social Media Management: Managed Ferrari Central Europe's social accounts with continuous content updates, including real time Instagram Stories, Reels, and Feed Posts.
Audience Interaction: Engaged with followers by responding to comments, sharing interactive content, and polls.

Brand Community Marketing

Results

Increased Engagement: Substantial rise in likes, comments, and shares. Follower Growth: Notable increase in followers during and after the event. Enhanced Visibility: Amplified brand presence and reached a wider audience. Positive Sentiment: Generated enthusiasm and appreciation from followers.

Impact: Our real-time social media engagement and high-quality visuals effectively boosted Ferrari Central Europe's online presence, creating a global virtual experience for enthusiasts.

Aligned the social media campaign with key event moments to maximize impact.

Worked with photographers and videographers to capture stunning imagery and videos of the event’s highlights.

Streamed real-time content across social media to create excitement.

Enhanced posts with engaging captions, hashtags, and calls to action to align with Ferrari’s brand and increase engagement.