Brand Community Marketing

BLANQI

Brand overview

Challenge: BLANQI, a leading maternity activewear brand, aimed to boost customer loyalty, increase organic revenue, reduce advertising costs, enhance purchase value, foster repeat business, and optimize acquisition costs.

Brand Community Marketing

Results

The implementation of our community-driven strategy yielded impressive results: Maximize Customer Loyalty: Increased customer lifetime value by upwards of 17%. Boost Organic Revenue: Increased organic revenue by up to 130%. Slash Advertising Expenses: Reduced total advertising expenses by 20%. Enhance Purchase Value: Increased average order value by 12%. Foster Repeat Business: Increased repeat purchase frequency by 15%. Optimize Acquisition Costs: Reduced overall customer acquisition costs (CAC) by 17%.

Impact: This case study highlights the power of a well-rounded, community-centric digital marketing strategy. By focusing on the needs and interests of their audience, we helped BLANQI achieve substantial growth and cemented their market leadership.

Defined BLANQI’s values and USPs to create a compelling brand story for expectant and new mothers.

Researched customer motivations to craft emotionally engaging content.

Increased brand awareness and user engagement, positioning BLANQI as an industry leader.

Enhanced website user experience to boost conversions.