Media Production

Adidas x Sportscene

Creative Director & Producer

Mieke Ola Jansen

Cinematographer

Meekaaeel Adam

Talent

Jabu Newman

Assistant

Cheyn Murton

Brand overview

Adidas and Sportscene wanted to create a platform celebrating women’s achievements and diverse voices, connecting them through a shared love for sneakers and inspiring future creatives.​

Approach: We developed Sole Women, a weekly music show highlighting remarkable women: Creative Direction and Media Production: We provided creative direction and production to create engaging visual narratives of featured artists. Storytelling and Content Development: Each episode told the story of inspiring women, showcasing their creative journeys. Platform for Artists: Featured both emerging and established artists to foster unity and support within the creative community. Episode Highlight: Jabu Nadia Newman, a young artist known for her vibrant photography and film work, was featured. Her episode explored her creative process and passion, inspiring other young artists to follow their own paths.

Creative Direction

Media Production