Adidas and Sportscene wanted to create a platform celebrating women’s achievements and diverse voices, connecting them through a shared love for sneakers and inspiring future creatives.
Approach: We developed Sole Women, a weekly music show highlighting remarkable women:
Creative Direction and Media Production: We provided creative direction and production to create engaging visual narratives of featured artists.
Storytelling and Content Development: Each episode told the story of inspiring women, showcasing their creative journeys.
Platform for Artists: Featured both emerging and established artists to foster unity and support within the creative community.
Episode Highlight: Jabu Nadia Newman, a young artist known for her vibrant photography and film work, was featured. Her episode explored her creative process and passion, inspiring other young artists to follow their own paths.