Adidas & Sportscene
- Sole Women

We had the privilege of collaborating with Adidas and Sportscene on an exciting and inspiring project: Sole Women. This weekly music show serves as a powerful platform for both emerging and established artists to showcase their talents, share their stories, and inspire the next generation of creatives.

At the heart of Sole Women is the mission to empower women. We believe in celebrating the achievements and diverse voices of women across various industries, united by their shared love and appreciation for sneakers. Each episode of Sole Women highlights remarkable women who are making waves in their respective fields.

In this particular episode, we had the pleasure of featuring Jabu Nadia Newman, a talented young artist who expresses herself through the mediums of photography and film. Jabu’s work is a testament to her creative vision and unique perspective on South African youth culture. Her bold and colorful visuals capture alternative stories that reflect the spirit of the here and now.

Through our creative direction and media production expertise, we delved into Jabu’s world, unearthing the essence of her creative hustle, her current projects, and the driving force behind her art. We aimed to provide viewers with an intimate glimpse into Jabu’s journey, showcasing her passion, talent, and unwavering dedication to her craft.

By shining a spotlight on Jabu and other inspiring women, Sole Women seeks to ignite the creative spark within aspiring artists, fostering a sense of unity, support, and inspiration. We believe that by sharing their stories, these women become beacons of hope and catalysts for change, empowering others to embrace their own unique paths and artistic endeavors.

The Sole Women project is a testament to the power of collaboration, storytelling, and the influential role that creativity plays in our lives. Through our partnership with Adidas and Sportscene, we’ve been able to uplift women, celebrate their achievements, and cultivate a sense of community that extends far beyond the world of sneakers.

At The Ola Agency, we are passionate about projects that uplift and empower. If you’re looking for creative direction and media production services that can bring your vision to life and inspire your audience, we’re here to help. Contact us today, and let’s embark on a transformative journey together.